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Prepared for Donald Miller
Most people who discover StoryBrand spend weeks bouncing around the catalog piecing the framework together on their own. There's no path. No throughline. And most never reach the point where buying the course feels inevitable.
The Observation
Your content is doing its job. People find a video, something clicks, and they go deeper. But the catalog has no on-ramp. A first-time viewer has no way to know which video to watch first, what order makes the framework cohere, or where the throughline is. They're assembling your framework retroactively — and most run out of patience before they ever reach the course. The problem isn't the content. It's that there's no path from discovery to conviction.
What Was Built
Seven videos. One throughline. Built for the first-time visitor.
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